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Not only globalisation, but also today's social and economic paradigms and their consequences, such as sustainability, digitalisation or the circular economy, present companies and managers with difficulties that need to be overcome. This is all the more complex as all these paradigms are partly accompanied by new legal requirements or have become a purchasing argument for many customers. Most of the support for managers and companies to move forward lies in the design of their business. Change, business organisation and management development, and business strategies are some of the factors that managers deal with to keep businesses on track. In this context, we want to understand if and how discrete management of products and the company is possible.